We store and use the information you give us in accordance with the terms of this Policy. Our registration form (or registration information you provide our marketing partners if you joined Technika Valley though one of our partners) requests that you provide certain contact and profile information. That information includes but may not be limited to: name, address, email address, phone number, gender and birth date. In addition, we might receive information about you from outside sources and add it to your Technika Valley membership information. We do this to improve personalization of our services (for example, providing better newsletter content, advertising or special offers that we think will interest you).
We also may collect information such as the identification of the server your computer is logged onto and whether you opened a Technika Valley email delivered to you. We also may compare our customer list to lists received from other companies, in an effort to avoid sending identical messages to our members. When you submit personal information, it is kept in a secure database to ensure that is not subject to any unauthorized data usage.
We use all this information in these ways:
to provide you with personalized information via electronic delivery, telemarketing and/or direct mail. These may include personalized offers from 3rd party sources.
to send you targeted advertising via electronic delivery and/or direct mail;
to contact you for feedback and surveys via electronic delivery and/or direct mail;
to send you general and administrative information about Technika Valley via electronic delivery and/or direct mail; and
to provide your contact information to Technika Valley marketing partners whose offer(s) you have selected to receive in order for them to send you special offers via electronic delivery, telemarketing and direct mail.
In some instances we may include certain links in our emails that will allow us to monitor whether you access specific content or advertisements contained in that email. When you click on one of these links, we will record that click and certain activities on the Web page associated with that link. We may use this information for various purposes, such as to conduct internal research on our users' demographics, interests, and behavior in and to our email advertisements and content, and to better understand and serve you.